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9 Best SEO Practices in 2024

The top SEO practices in 2024 consist of proven methods to enhance your website or brand's visibility in search engine results pages without resorting to paid advertisements. Adhering to these practices can elevate brand awareness and attract greater organic traffic (unpaid clicks) from search engines such as Google. Explore the leading SEO strategies for 2024 to maintain a competitive edge.

1. Creating Content with Artificial Intelligence

AI is increasingly integral to SEO. When altering or rephrasing content, consider transforming it into a fresh scenario or utilizing AI tools to modify existing content. This robust technology enhances site performance and content quality, benefiting both user experience and search engine visibility, thereby boosting rankings and outcomes. AI contributes significantly to various SEO activities such as keyword research, content generation, optimization, and beyond.

Top AI Tools Used by SEO Agencies in 2024:

Key Features: ChatGPT is acknowledged as one of the largest and most potent AI language models, equipped with 175 billion parameters. Its extensive parameter count enables proficient handling of intricate language tasks, ensuring high accuracy and efficiency.


  • ChatGPT-3.5 is accessible and straightforward to sign up for and utilize.
  • ChatGPT-4, a more sophisticated iteration, is offered to paying subscribers at a cost of $20/£16 per month.


  • Saves significant time, particularly beneficial for SEO activities.
  • Delivers detailed and contextually relevant answers.
  • Ideal for comprehensive keyword exploration.
  • Using GPT-4, you can tailor interactions for a personalized user experience that fulfills your precise requirements.


  • ChatGPT might face challenges with intricate or specialized inquiries due to its limited domain expertise.
  • AI detection tools can recognize automatically generated content.
  • While generally accurate, ChatGPT is fallible and may sometimes offer incorrect information.

Key Features: Midjourneyis renowned for its accurate generation of images from text prompts, establishing itself as a leading choice among AI tools for creating images. It stands out in visualizing diverse concepts, effortlessly bringing any idea to fruition.


  • Easily input text prompts for generating images with a user-friendly interface.
  • Achieve consistently precise outcomes featuring top-notch visuals.

  • There is no trial version offered; subscriptions range from $10 to $120 per month.
  • Images created are shared among users, compromising the privacy of custom designs.
  • It is solely accessible via the Discord platform.

Key Features: Surfer SEO is a cloud-based platform crafted for strategizing, composing, and enhancing SEO content, including blog posts and web pages.


  • The content editor stands out as Surfer SEO's potent tool, evaluating your content and suggesting enhancements aligned with algorithmic criteria.
  • The AI-driven outline generator streamlines content structuring, offering a well-defined and organized framework that facilitates effective SEO content planning and structuring.


  • Surfer SEO's pricing may be higher compared to some competitors, which can be a problem for users with a limited budget

Key Features: Frase is an AI-powered content tool crafted to enhance SEO and streamline content creation processes, facilitating quicker research, writing, and SEO content optimization.


  • Frase offers precise recommendations on keyword usage and monitors the keywords utilized within your content.
  • It enables the creation of multiple pages within one document, enabling distinct sections for research and writing, and the option to include extra pages.


  • Frase does not provide a trial period.
  • To access unlimited Frase AI writer capabilities, purchasing the Frase SEO add-on is required.

AI-powered tools streamline time-consuming SEO tasks, enhancing workflows and generating more compelling and original content.

2. High-Quality and Expert Content

Google seeks to minimize spam content created just to manipulate rankings. Rather than punishing AI-generated texts, Google stresses the value of content that genuinely serves users. Details on Google's latest update are available on their blog. In 2024, the emphasis is on quality rather than quantity. Here’s how to produce content that aligns with these standards:

  • Thorough and Professional Content: Develop comprehensive material that addresses the interests of your audience. This involves industry analyses and data charts to help them tackle their issues.
  • Blog Development: Crafting content is crucial for your SEO and marketing approach. It allows you to provide free, valuable insights to your audience, draw potential clients to your website, and engage effectively with current customers.
  • Consistent Updates: Keep your content up-to-date. Frequently refresh older posts to ensure they remain relevant and engaging for your audience. This maintains trust in your site and enhances SEO.
  • Content Aggregation: Optimize your site by utilizing tools for efficient content creation and aggregation. For instance, Frase.io can expedite content production with AI-generated ideas and suggestions.

How Frase.io Can Help:

  • Research Support: Swiftly compile essential data and information for your articles.
  • AI-Created Content: Develop high-quality content drafts with AI-driven writing suggestions.
  • SEO Enhancement: Optimize your content for search engines by incorporating the right keywords.
  • Content Organization: Utilize the AI outline generator to build well-structured content.
  • Content Improvement: Receive recommendations for enhancing content based on algorithmic analysis.

Utilizing these features allows you to simplify the content creation process and improve the overall quality and relevance of your website.

  • Engaging Formats: Experiment with various content formats like videos and podcasts to captivate your target audience. Diversifying content keeps it engaging and caters to different tastes.
  • Creating FAQ Pages: FAQ pages address common customer questions clearly and succinctly. They also aid search engines in grasping your site's focus and content, enhancing overall visibility and user experience.

3. SERM: Reputation Management

Search Engine Reputation Management (SERM) is a strategy employed by websites and businesses to preserve a favorable image in search engines and efficiently tackle reputation challenges as they occur.


  • Google Maps. Using Google Maps can enhance your visibility and draw in more local customers.
  • Reviews. Customer reviews enhance user trust, boost the business's authority, and improve its Google SEO ranking.
  • Review Sites. These platforms allow you to gather user feedback, resolve customer concerns, and actively build your brand's reputation.
  • Evaluating and Ranking Resources. It's crucial to not only obtain ratings but also secure top spots in rankings, outperforming competitors. This strategy can swiftly drive traffic and enhance your site's search engine ranking.
  • There are additional effective PR tools. The key in utilizing them is "first, do no harm." Even minor issues can detrimentally affect a site or brand's reputation, and rectifying errors will prove challenging, demanding considerable time, effort, and resources.
  • Employment Websites. These platforms contribute to improving a company's image and raising its status in the eyes of potential clients and search engines. The company transforms into a trustworthy source of information rather than merely a business entity.

4. E-E-A-T and YMYL

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) are more than mere words; they represent benchmarks used by Google to assess the quality and credibility of your content, particularly in critical domains such as health, safety, financial stability, or well-being. In 2024, ensure your content is vetted by experts, clearly attributes its authorship, and aligns with Google's trust standards for both users and the platform. Improving E-E-A-T and considering YMYL factors doesn't necessarily require a complete overhaul of your SEO strategy.

Five Practical Steps:

1. High-Quality Content

  • Deliver content that focuses on the reader. This involves addressing queries, offering practical tips, and ensuring its value to readers.
  • Search engine standards stress:
  • Genuine nature
  • Relevance to the audience
  • Human authorship, connecting with people

2. Author Information and Transparent Disclosure

  • Demonstrate the credibility of the content creator.
  • Incorporate an "About Our Team" segment to feature diverse content creators.
  • Highlight their backgrounds, emphasizing expertise and past projects to promote transparency and expertise (E-E-A-T).
3. Utilize Credible Sources

  • Ensure the use of reliable sources in content creation.
  • Consistently consult established references, publications, scientific studies, etc., which might include tweets and blogs authored by field experts.
  • The choice of authoritative sources may vary by industry and could encompass repositories, news outlets, or websites of recognized experts and organizations.

4. Establish a Strong Brand Presence

  • Your brand's image significantly influences trust in your website.
  • Effective online reputation management is crucial for Google's E-A-T SEO.
  • Monitor negative reviews or public posts, and promptly and professionally address any issues that arise.

5. Build Backlinks

  • Enhance your site's authority by acquiring links from reputable sources.
  • These links serve as endorsements from experts, validating the reliability and value of your content.
  • When authoritative sites link to your pages, it signals to both users and search engines that your information is credible and pertinent within your industry.

How to enchance E-E-A-T and YMYL

What actions can you take to ensure that both visitors and search engines recognize and trust your authority? Here are some practical suggestions:

  • Contact Information: Ensure your website features your phone number, email address, social media pages, and business location (if applicable). This validates your company's authenticity and builds customer trust.
  • Portfolio: Display the clients who already trust you by showcasing your past projects. This highlights your experience and success in delivering quality work, letting your achievements speak for themselves.
  • Case Studies: Highlight specific projects where you’ve solved problems or achieved remarkable results. This demonstrates your expertise and reassures potential clients of your ability to handle their unique challenges.
  • Team Members: Introduce your talented team to emphasize the skills and capabilities within your company. Sharing team bios and qualifications builds trust and shows potential clients the professionals behind your brand.
  • Social Media: Link to your active social media profiles. Engaging on these platforms helps build a vibrant community and demonstrates that you’re accessible and responsive. Connect with your audience where they are!
  • Videos: Create and share engaging videos that explain your services, offer behind-the-scenes looks at your work, or provide helpful tips. Videos are a powerful way to connect with your audience and showcase your expertise dynamically.
  • Customer Reviews: Include positive testimonials and reviews from satisfied clients. These endorsements build credibility and can inspire new clients to trust and choose your services confidently.
A silo structure in SEO involves organizing a website by grouping, separating, and linking content based on specific themes, aiming to optimize page relevance to user queries.

Here’s what SEO silos typically look like:
Before implementing the SILO structure, the site was seen as a disorganized collection of diverse pages. Such content groupings aim to cover all topics and queries related to your site's main theme and primary keyword, organizing them into increasingly specific categories like pages, articles, and posts. This approach also enables Google's algorithm to comprehend your site's focus, its content groupings, and its hierarchical structure.


PageRank (PR) is Google's method of evaluating a page's significance based on the quantity and quality of links pointing to it. Establishing robust internal links is crucial for both SEO and user navigation. Below are some tactics to effectively achieve this goal.

Pyramid Structure

The pyramid structure prioritizes placing your most crucial content at the apex, followed by sequentially less significant content thereafter.
Each page serves as a central point with links to other relevant pages. This method facilitates the formation of thematic clusters—collections of interconnected documents.

Benefits of this method:

  • User-friendly navigation
  • Enhanced comprehensibility of your site's layout and page content for crawlers

Create Hubs for Blog Content

Blog content frequently lacks clear organization. Creating content hubs offers several advantages:

  • Content hubs signal to search algorithms a site's specialization in a specific topic, enhancing its authority and accelerating indexing.
  • For visitors, content hubs serve as convenient resources where all relevant information is centralized, facilitating quick access to answers and potentially reducing bounce rates.
  • Moreover, consolidating all content related to a topic reveals uncovered keywords, enabling easier gap filling and potentially improving search engine results page (SERP) rankings.

Ensure Important Content is Not Too Deep

Ensure that essential content is not buried deep and remains easily accessible within your site’s framework. When your content includes internal links, Google can locate and index it.

How to Visualize Site Structure

Screaming Frog - Crawl Diagrams with Mandatory Orientation. The directed crawl diagram and the 3D directed crawl diagram resemble a map, with the starting URL depicted as the largest and darkest green node (circles) at the center.
Implementing an internal linking strategy not only boosts your SEO score but also establishes a web of resources that will draw in your intended audience—business professionals and marketers.

6. Acquire High-Quality Backlinks: Tips

Securing high-quality backlinks is essential for successful SEO. Backlinks indicate to search engines that your content is valuable and reliable. Here are several strategies:

  • Develop Link-Worthy Content: Begin by creating content that others will find worthy of linking to. Produce comprehensive guides, detailed tutorials, or compelling case studies. High-quality content naturally attracts backlinks.
  • Outreach: Collaborate with website or blog owners to secure link placements. This approach helps gain links from authoritative sources, such as high-ranking news sites.
  • Expired Domains: Utilize domains previously used for promotional purposes, often containing existing backlinks. When companies cease operations, these domains become available again. By activating these sites and their URLs, you can include links to your promoted resources, even on a modest budget.
  • Crowd Marketing: Engage in various activities and actively respond to posts and comments on social media and forums. Ensure your responses are relevant and demonstrate expertise by providing value and answering questions.
  • Local Partnerships: Collaborate with other local businesses or organizations to exchange links, fostering connections within the local community while boosting SEO.
  • Q&A Platforms: Engage effectively on forums, social networks, and blogs, irrespective of direct relevance to your company. Simply leaving a link isn't enough; offer real value to readers.
  • Niche Directories: Utilize platforms where you can share your site's link, contact details, and attract new visitors, either freely or for a fee. Examples include directories, lists, compilations, and business listings.

Building links is crucial for external SEO. The most effective method involves using a blend of tactics to acquire a reliable bundle of inbound links, fortifying your site and enhancing its ranking. Additional benefits of employing effective link-building strategies include:

  • Increasing organic traffic and fostering visitor loyalty;
  • Gradually and consistently improving your site's search engine ranking for specific queries;
  • Boosting brand visibility on social media platforms alongside your site, accounts, and communities;
  • Broadening audience reach, resulting in higher page conversions and sales, particularly for companies in production and/or service sectors;
  • Strengthening brand mentions across diverse sources, fostering natural growth of inbound links;
  • Ensuring secure promotion.

Implementing any link-building strategy typically does not yield immediate, tangible results. Achieving the desired impact often requires weeks or even months. However, it's crucial not to rely solely on initial successes but to continually develop a clearly defined promotional strategy and consistently progress in the chosen direction. A thorough and well-planned approach is key to success in this endeavor.

7. Basic Technical SEO Audit


No matter how high-quality your content is, its ranking can be hindered if search engines encounter obstacles in crawling it. Issues with crawlability commonly stem from errors, broken links, and incorrect redirects. To guarantee that search engines can efficiently access your website, adhere to these key guidelines:

  • Ensure every URL returns a 200 OK response without errors.
  • Properly configure canonical URLs.
  • Confirm that all URLs are fully indexable.
  • Verify the absence of errors in linked URLs.
  • Ensure your pages are displayed accurately and optimized for speed.
  • Check XML sitemap entries for accuracy and accessibility.
  • Ensure all redirects function correctly and without problems.


Enabling search engines to explore your site is the initial step. Yet, this effort can be futile if their indexing isn't thorough enough. Ensure your content is easily searchable by addressing these typical concerns:

  • Resolve all client-side errors (4xx).
  • Eliminate any server-side errors (5xx) resulting from past downtimes.
  • Ensure server access for each URL.
  • Rectify improper nofollow tag usage.
  • Avoid using JavaScript for site navigation; prefer CSS for improved indexability.

8. Mobile-Friendly User Experience

Mobile optimization includes rapid loading speeds, simple navigation, and content that adjusts effectively to diverse screen sizes. This approach guarantees a superb browsing and interaction experience, facilitating seamless access to your content across all devices. This method enhances engagement and boosts conversions.

Core Web Vitals

Core Web Vitals are indicators of page experience that assess your site's UX, emphasizing three primary aspects:

  • Loading Speed
  • Stability
  • Interactivity and Responsiveness

Aligning your site with Core Web Vitals not only satisfies search engines but also enhances visitor experience.

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) evaluates the loading speed of the largest content item on a webpage, such as an image, video, or text block. This metric indicates how quickly users perceive the primary content of the page and the delay before interaction is possible. Achieving an optimal LCP score of 2.5 seconds or less is recommended. To enhance LCP performance, consider these actions:

  • Choose fast and dependable hosting.
  • Optimize images and videos using responsive formats.
  • Reduce and compress CSS, JavaScript, and HTML files.

First Input Delay (FID)

The FID measures the time it takes for the browser to react to the initial user interaction on the page, like clicking a button, typing text, or opening a menu. This gauge indicates the page's responsiveness and interactivity, impacting how swiftly users can accomplish tasks. A desirable FID score is 100 milliseconds or fewer. Enhance FID by:

  • Minimizing the count and size of JavaScript files on the page, segmenting them into smaller portions.
  • Employing a web worker to execute JavaScript in the background, thereby preventing main thread obstruction.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) measures the extent of page layout movement during loading caused by changes in content element size or position, such as images, ads, fonts, or widgets. This metric indicates the stability and consistency of the page and influences user comfort during viewing. A high CLS score can result in user frustration and confusion, potentially leading to unintended clicks or errors. A desirable CLS score is 0.1 or lower. To enhance CLS performance, consider:

  • Utilizing fixed dimensions for images and videos instead of dynamic or responsive sizes.
  • Providing adequate space for ads and embedded elements without overlapping existing content.

9. Conversion Rate Optimization (CRO)

Conversion rate optimization is crucial for marketing success. Enhancing conversion rates allows you to maximize your current traffic and convert more visitors into customers. Therefore, adopt this trend and prepare to equip yourself with the essential CRO tools to leverage it efficiently.

Create Text CTAs in Blog Posts

Banner blindness is a genuine issue where individuals have grown used to disregarding banners on websites. Since visitors frequently "snack" on content rather than thoroughly reading blog posts, an alternative strategy is required. Embedding text-based calls-to-action (CTAs) within your blog posts can effectively capture attention and foster engagement, circumventing the reliance on traditional banners.

Add Messaging to High-Converting Web Pages

Utilize chat software for real-time engagement with website visitors, providing support and suggestions as required. Incorporate these messaging functionalities into your top-performing web pages, like pricing and product pages, to enhance conversion rates. Real-time engagement ensures visitors receive timely information, thereby boosting conversion rates.

Conduct Tests on Landing Pages

Landing pages are a crucial part of a modern marketer's toolkit and, as mentioned, an integral part of conversion rate optimization.

This is because a landing page is where a site visitor becomes a lead or an existing lead engages more deeply with your brand. To optimize your landing page, conduct A/B testing to determine the best design and content features for your audience.

Looking for a Way to Boost Conversion Rates?

Some websites provide services aimed at assisting you. This article highlights the top customer support solutions for small businesses—Usedesk—featuring:

  • Multichannel support;
  • Live chat;
  • Comprehensive knowledge base.
Feel free to utilize Usedesk's offerings to enhance conversion rates and optimize your online visibility.


That concludes it! The advice mentioned will assist in boosting organic traffic and refining your SEO approach for 2024. Keep in mind, every strategy requires time to yield results, influenced by multiple factors affecting the pace of improvements. While implementing a single tip may not yield substantial changes, combining these strategies will greatly amplify your SEO strategy's effectiveness.

Read next: Best iPaaS Solutions in 2024: Comprehensive Guide to Integration Platforms

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