Today, this special column outlines all time critical topic that Casengo
team has investigated recently: what are the reasons customers are unhappy, does the quality of customer service affect this, and how can you change it?
On average, 1 in 5 unhappy customers mentions support agents' attitude and long delivery time among the reasons contributing to a wrong impression. In many cases, customers' disappointment is so intense that they do not even attempt to get a solution and just leave.
Guys have analyzed over 46,000 negative customer reviews in e-commerce and transformed the results into an infographic.