Job posting (and the website where you place the job vacancy) determines who will respond to it in many ways. Suppose you are conservative, diligent, demanding, and expect the same from the applicant. In that case, any emoji and jokes should be removed from the job description so that the posting does not give false impressions (of course, you would not have any of them, but in case a colleague drafts a job description). If it is the opposite with you, you are part of the "young, ambitious team" with an "active lifestyle" and a fresh look, you prefer to be within a short distance with the customers, maintain close and family-like relations, and then make sure that your business's approach is clear from the job description right away. Overall, write the job posting in the same manner as you communicate with the customers and colleagues.
If you are looking for a fun and straightforward person, do not start the job posting with "We have been on the market since 1899". The person with the characteristics you are looking for will likely skip the posting, as he will not recognize that the vacancy corresponds to his interests. Once, I wrote the job description with all my heart and made it clear that I was looking for the fiery and bright stars, unique snowflakes in customer support. In response to the job posting, I received a pile of resumes from specialists with 10+ years of experience working with 1C and Excel.
Therefore, it is essential to choose the right website to place a job posting.