Before, it was very difficult to measure metrics. But the flow of hits on social networks grew — the more we answered, the more it grew. When our employees did it directly on the social network, we did not have any parameters. With the advent of Usedesk, we could measure those parameters, which were interesting to track, like the load distribution over the hours. Usedesk allowed us to do automation at a superficial level. Again, we could change specific parameters and see what percentage of automation we get, whether we are automating these messages correctly, whether the bot works correctly. Usedesk allowed us to count something. Before that, if we needed something accounted for, the employee would have to manually calculate the number of chats, which was, of course, time consuming and inaccurate.